Repurposing content is a great way to keep your blog relevant and current. Repurposed content can create other content such as case studies, white papers, or blog posts.
However, how can you identify what content should be reused?
Don’t take any concerns because we at iMETADEX are here and In this blog, we’ll show you how to easily repurpose content without sounding redundant. So, let’s begin
Repurposing Content: What Is It?
Repurpose content is when you create multiple versions of the same piece of writing, or a series of pieces of writing, with different structures and different topics. You can use repurpose content to share your thoughts on a specific topic in different ways depending on what you want to accomplish.
For example, if you are trying to promote your business, it could be useful to post a blog that has a specific structure and length that will appeal to your audience. This would allow them to read it once, get the point of the piece, and move on with their day without having to read any more of it. If they need more information about your business after reading that first blog, then by all means send them over there!
You can also use repurpose content as a way for people who don’t have time for long blog posts to get important information quickly and easily. This allows them to learn about new products or services without having to go through all the steps required for a regular blog(which might take several days).
How to Repurpose Content?
It’s essential to keep in mind that repurposing content is not a “hack.” It’s just a way to make sure your content isn’t wasted.
When you repurpose content, you’re essentially using it again and again. The best way to do this is by taking your original piece of content and making it reusable for other purposes. The easiest way to do this is to simply rewrite the text with new information or tips and then publish it again. You can also edit out any irrelevant parts of the original piece and publish it as a new piece of content. The key here is to make sure that the new product has enough value that people will want to buy it—otherwise, they’ll be left with nothing but an empty wallet!
What are the benefits of content repurposing?
It’s not easy to consistently provide excellent content. It demands effort, resources, and time. Because the original piece of content has already been created, repurposing content removes the costly creativity from the production cycle.
So, here are some benefits of content repurposing:
- Maximize your popularity
- Bring back your mistakes
- Increase your audience
- Reduce costs and time.
6 Advance Techniques for Repurpose Content Without Sounding Redundant: You must know
There are a lot of techniques to create the best repurposing content without sounding redundant. But here at iMETADEX, you will learn the 6 most effective techniques for repurposing content. Techniques are given below:
- Make a blog post out of:
- In this case, you want to repurpose content as blog posts. You can do this by using the same content you’ve used for social media and turning it into a blog post.
- You can do this by finding the same content that you used for your social media posts, but instead of posting it on Facebook or Instagram, you’ll be posting it on your blog. It will allow readers to read your blog and learn more about you and your business.
- Build a new guide:
- Build a new guide that is based on the old content guide. You can use the last guide as a basis for your new one, but you can also build it from scratch with new content and take advantage of the fact that you already have an audience and audience knowledge.
- Create an eBook:
- The eBook is the perfect tool for marketers looking to repurpose content. It is a quick way to get your content out there and is also used in many ways.
- Create an email campaign:
- According to Bill Widmer of Hootsuite, “Email series is the ideal medium for content repurposing. You may divide an eBook or even lengthy blog posts into numerous pieces and distribute them to your email list over a few days or weeks.”
- Convert written material into videos:
- Every year, more people spend more time online watching videos. Look for methods to turn your existing material into videos to cash in on the trend. For instance, to obtain more traction, film your webinars and then upload the videos on Vimeo and YouTube after they are over.
- The creation of podcast episodes:
- With one of your content producers, you can record a podcast in which they discuss a subject they have already written. You could conduct a Q&A with the author of “10 SEO Tactics to Keep in Mind in 2022” on a podcast episode, for instance, if one of your team members produced the blog posts.
Some Factors That You Know before Creating Repurposing content
There are enough boring bits of content in the internet realm. Repurposing material is a tactic to get more done with less, not a justification for being lazy and copying and pasting your work everywhere.
- Give your old posts a fresh start;
- Give your previous posts a frequent update to give them fresh vitality. Data should be updated, revised, and any irrelevant information should be removed. Try optimizing for a new keyword if the blog isn’t doing well in the search results.
- Don’t use the same content twice:
- Take the time to polish the copy and make more seamless transitions, even if you’re only putting your blog entries into an eBook. Change the order of the sections, omit a few paragraphs here and there, or make portions shorter. If you simply copy and paste an eBook or guide, it will be painfully (and embarrassingly) obvious; instead, spend the time to strategically produce a high-quality standalone product.
- Connect all of your material:
- Link back to the podcast that inspired the blog post if it was based on an episode of a podcast. Link to the blog post in the podcast description, and vice versa. Make these links naturally beneficial for your viewers to follow throughout all of your content by doing so.
Follow the concept of 80/20 content marketing:
The 80/20 rule of content marketing says that you should spend 80% of your time promoting your content and 20% of your time developing it.
Spend time, work hard, and provide content that is of the highest caliber possible. Then, repurpose that material on all pertinent channels to the fullest extent possible. Therefore, if you spent 10 hours developing your original content, you should spend 40 hours promoting it (repurposing, emailing, sharing on social media, creating ads, and more).
Avoid falling into the pitch-black, never-ending content creation black hole. No matter how wonderful your content is, if nobody sees it, it doesn’t matter!
Repurposing content is a great way to generate more traffic for your website. Use content that you have created in the past to repopulate new blogs, or even use it as an outline for recent blogs. There are many ways to repurpose your content and you’ll be able to keep up with making new content regularly.
Because, Nobody wants to read the same information over and over again, and nor do they want to see a bunch of ads that seem to repeat. With the help of the internet and a bit of creativity on your part, you can create awesome content which you can use for multiple purposes without ever sounding redundant.
And if you are also facing problems like search results, and SEO then joins with iMETADEX(www.imetadex.com) to find the solution to these types (like search results, SEO tools) of website-related problems.
To learn more about iMetaDex™, click here.
MetaSense Marketing Management Inc.