How Much Does YouTube Advertising Cost?

11

How Much Does YouTube Advertising Cost?

Google owns YouTube. The Google AdWords network is used for advertising on YouTube. In addition to bidding for ad placement, YouTube ads involve similar pricing as other Google AdWords campaigns. Therefore, it is impossible to estimate YouTube ad costs definitively. YouTuber’s in How To Make Money On YouTube, this post explores YouTube.

  • Your YouTube viewer count will increase if you generate views at a cost-per-view of $0.010 – $0.030.
  • Getting 100,000 viewers costs around $2,000 on average.

Does this look interesting to you? Looking for more information. Don’t worry; you can learn about YouTube ad costs by reading this blog.

YouTube Advertising: Why Would You Do It?

Over 1.5 million people log on to YouTube each month. Approximately one hour a day is spent watching YouTube on mobile devices. A rapid rise in YouTube watching on television has also been attributed to the popularity of Smart TVs.

Furthermore, YouTube has the second-highest search usage of any search engine after Google.

Thanks to Google Ad-words, YouTube has become one of the most popular mediums for advertisers worldwide.

Regarding daily budgeting, YouTube ads are the only challenge since there is no explicit price rate. Nevertheless, this is a common type of online advertisement. In general, the highest bidder usually gets the ad space online.

Choosing the suitable ad format

Choosing the suitable ad format

Various ad formats are available on YouTube. The following are among them:

  • There are display ads above the video suggestions list to the right of the feature video. These ads are only available on desktop platforms.
  • Using overlay ads, your video will appear in the lower 20% of your screen – only on desktop platforms. A text ad or an image ad can be used.
  • An example of a skippable YouTube ad can be skipped. After 5 seconds, viewers can skip these ads before, during, and after videos.
  • Video ads that are not skippable – these are ads that viewers have to watch before they can users watch the video. Videos that cannot be skipped are typically between 15-20 seconds long. Videos that cannot be skipped are typically between 15-20 seconds long. Videos that cannot be skipped are typically between 15-20 seconds long. Due to their unpopularity, YouTube will phase out the 30-second ads in the extended version.
  • Before seeing the main video, viewers must watch a bumper ad for up to six seconds.
  • Cards sponsored by the video provide relevant content, such as featured products and services.

The term True View video ad also refers to video ads. In-stream ads and video discovery ads are the two ad types that True-view offers. Recent changes to YouTube’s ad naming have simplified the process.

A video in-stream advertisement is shown as part of the video, for example, a skippable or non-skippable video advertisement and a bumper advertisement. As the name implies, video discovery ads help people discover your videos, usually through display and overlay ads.

You pay if someone watches at least 30 seconds of your True-view ad (unless it’s shorter). If somebody clicks on your ad thumbnail, you pay for the True-view video discovery ad.

By Skippable video, ads are by far the most popular. Advertisers may find non-skippable ads lucrative, but youtube users dislike them.

A display ad

  • The absence of encroachment makes display ads less popular with advertisers. Your video advertising campaign can still benefit from them. As mentioned above, YouTube is the world’s second biggest search engine. When operating in a competitive niche, these ads may be an excellent alternative to Google ads.
  • Paying as little as 3 cents per view is possible if you promote a video here.
  • Using your niche’s popular phrases, you can create a video that matches that phrase and promote it with a display ad. That way, you’ll be able to make your YouTube ads as relevant to searchers as other featured videos.
  • Video ads should target the searchers’ needs and then promote those videos.

Ad Overlays

  • First, you need to upload engaging, entertaining videos to your YouTube channel. As soon as someone clicks through to your channel, you should create a compelling welcome video to keep them there. Your own YouTube channel or website can benefit from overlay ads.
  • Overlay images can be created for anyone’s videos. By clicking through to your channel, you can gain added value.

Skippable Ads

  • Watching skippable videos longer than 30 seconds (unless your ad is shorter) is what you pay for. It doesn’t matter who skips through your video as soon as they can.
  • Keeping advertising costs low keeps you in the black, but you’ll gain nothing unless someone watches your ad, clicks through, and then purchases your product.
  • Your ads must therefore be targeted accurately.

Bumper Ads

  • A bumper ad is used by businesses to convey a short, memorable message to their potential customers. Due to their short length, they need to be to the point.
  • Impressions are what you pay for bumper ads. For every 1,000 impressions, your ad receives. The Cost per thousand impressions is based on CPM – Cost per thousand impressions.

Video Ad Targeting

Each of your video campaigns will have a Targets tab. Similar to Google AdWords, you can target different types of people with this campaign.

YouTube serves your video ads to specific types of people by using the Targets tab.

You will need to target only the correct people to see your YouTube ads so that your campaign is worthwhile while keeping your YouTube ad’s cost low.

Your target will be tighter if you choose more targeting options. Most target groups should be able to choose between two and three targeting options.

Consider keywords when writing your content. Can you predict what terms your target audience will likely use when searching for YouTube videos?

To reduce unnecessary expenses, you should monitor this more closely so that you won’t have viewers of your videos who won’t go any further.

In general, if your product is aimed at middle-aged men, you should steer clear of video search terms most commonly used by teenage girls. Your ad would not be relevant if you targeted elderly women, for instance, on PewDiePie’s videos.

Negative keywords should be avoided, as well as positive keywords.

Besides targeting demographics, you should also look at other factors. Advertising to the rest of the world is unnecessary if you only sell your product in one country. Also, limiting your video advertising to countries with a majority of English-speaking residents may be a good idea.

Although your videos may be entertaining, you do not want them to be watched by people who are unlikely to become customers.

Video Ad Creation

In most cases, video creation accounts for the most significant portion of YouTube ad costs. Your video ad should reflect the level of sophistication and professionalism you are trying to achieve.

Suppose people skip your video at the 5-second mark if it is low quality. Your brand will also be negatively affected by a low-quality video.

It depends on your target audience’s expectations. Home-made videos can cost as little as $5,000 for some firms. Others will look shabby if they don’t spend $100,000 and hire professional actors, crews, and production values.

Video ads with more creativity are less likely to make viewers click the Skip Ad button.

You should keep in mind that YouTube is different from broadcast television. There is no Skip Ad button on a live TV viewer. Reusing television ads may save you money, but you will likely lose income if people bypass your ad.

There is only one exception: creating a cult ad. Some companies can upload video advertisements to YouTube instead of paid advertisements. The quirky safety videos produced by Air New Zealand have earned them a reputation. Due to this, YouTube does not charge them for advertising. Videos about safety are available on their thriving YouTube channel.

Suppose Video production isn’t accessible if you only have a small daily budget (and don’t have famous friends who can assist). It will probably take time for you to become comfortable in front of the camera.

You can produce videos on YouTube using YouTube’s tools. Businesses can even make professional videos with the help of a Director Onsite program. In early 2018, we will modify this project.

The bidding process

Bidding on ad placement is the key to determining your YouTube ad costs. The Cost of advertising on YouTube is not set.

You decide how much you are willing to pay for YouTube advertising daily. For YouTube advertising campaigns, most businesses allow at least $10 per day and then increase it after experimenting with different options. Your advertising costs you when someone engages with it. A skippable ad might catch their eye for 30 seconds, or a display ad might prompt them to take action.

Before setting your bidding options, make sure you have done your targeting. Depending on your targeting, YouTube makes different bidding suggestions.

Cost per view – or CPV – is usually the way you bid. If you bid for 30 seconds or more for each view, you will pay up to your bid figure.

The maximum amount per day you are willing to pay will also be set. If you find that more users watch your ads than you expected, you won’t receive any nasty surprises.

A Max Cost Per View will be asked of you. You’ll get a typical range of bids from YouTube.

If In the “Customize Bids Per Format” section, you can divide your bids by “In-Display” or “In-Stream .”Rather than bidding more for “In-display” advertising if you prefer “In-stream” advertising.

In search, display, and stream, YouTube shows your projected views/day. Your bids need to be adjusted if these numbers do not align with your intentions.

You will receive an average CPV prediction.

YouTube Campaign Optimization

YouTube Campaign Optimization

What matters is not how much your YouTube Ads cost but how much return you can earn from them. To optimize the performance of your campaigns, you need to monitor them and continuously adapt them at regular intervals.

How to Optimize a YouTube Ad Campaign by Neil Patel covers this in detail. As a result of their YouTube ads, Gatorade was able to earn $13.50 for every $1 they spent.

To optimize your YouTube campaign, you must review your campaign statistics and understand what they tell you. Click-through rate and view rate are essential stats. Using these stats, you can determine whether your campaign works and whether people find your ads compelling.

Videos that are not compelling are the most common problem. You’d be better off revamping your videos to make more compelling content instead of giving up at this point and dismissing YouTube as a marketing option.

Your product could be highlighted through the creation of compelling content by influences.

Lack of exposure can sometimes be the cause of your problem. You may be losing advertising opportunities because your competition has outbid you. Consider bidding higher and observing how your ads will perform if they are exposed to a greater audience.

Your YouTube advertising will often yield the best results if you increase your budget. It can harm your bottom line and ROI if you skip on costs.

Improve your YouTube advertising ROI

If you want to expand the reach of your business, YouTube is the perfect platform for you. More leads will come your way if you advertise on YouTube. Our job at iMETADEX is to help your business grow through YouTube advertising campaigns.

Our various digital marketing services have generated more than $2.4 billion in sales for our clients over the past five years. As an online marketing company, we know how to create custom campaigns that deliver meaningful results.

Our strategists are available online or on the phone if you’re ready to start advertising on YouTube.

To learn more about iMetaDex™, click here.

MetaSense Marketing Management Inc.
866-875-META (6382)
support@metasensemarketing.com

Related Posts

RECENT POSTS

11Google confirms on-going indexing issues
Google confirms on-going indexing issues
September 5, 2022
11Think With Google: Is My Site Portal Sunsetting?
Think With Google: Is My Site Portal Sunsetting?
September 5, 2022
11How To Create A Landing Page Report In Less Than Four Minutes With Google Analytics 4
How To Create A Landing Page Report In Less Than Four Minutes With Google Analytics 4
September 5, 2022
11Content Marketing Metrics & Analytics: 5 Types Of Data Insights
Content Marketing Metrics & Analytics: 5 Types Of Data Insights
September 5, 2022
11Google announces 4 new features for Discovery ad users
Google announces 4 new features for Discovery ad users
September 5, 2022
11A new feature has been added to Google’s review pages: Pros and Cons structured data
A new feature has been added to Google’s review pages: Pros and Cons structured data
September 5, 2022
11Google Search Glitch Fixed as New Content and Articles Now Visible
Google Search Glitch Fixed as New Content and Articles Now Visible
September 5, 2022
11Integrating CRM and marketing automation to drive results
Integrating CRM and marketing automation to drive results
August 1, 2022
11Why Structured Data Should Inform Your Content Strategy
Why Structured Data Should Inform Your Content Strategy
August 1, 2022
11A Guide To Local Marketing That Will Grow Your Business
A Guide To Local Marketing That Will Grow Your Business
August 1, 2022
11New Error Reporting in Google Search Console
New Error Reporting in Google Search Console
August 1, 2022
11Introducing Schema Performance Analytics
Introducing Schema Performance Analytics
August 1, 2022
11How To Sell Schema Markup Services To Your Company
How To Sell Schema Markup Services To Your Company
August 1, 2022
11How to be Agile with Structured Data in a Changing SEO World
How to be Agile with Structured Data in a Changing SEO World
August 1, 2022
11Explore the 6 Tips To Improve Your Local Search Ranking
Explore the 6 Tips To Improve Your Local Search Ranking
August 1, 2022
11Explore How to do a schema markup audit
Explore How to do a schema markup audit
July 21, 2022
11
How To Do Schema Markup For Local Business
July 13, 2022
11
How to be Successful on YouTube in 10 Easy Steps
July 13, 2022
11
10 Google Secrets You’ll Want to Know
July 13, 2022
11
10 Advantages Of Social Media Marketing For Your Business
July 8, 2022
11
How Does YouTube Count Views?
July 8, 2022
11
The Perfect Way to Score a Perfect 100 on Google PageSpeed Insights
July 8, 2022
11
Schema Markup makes Chatbots More Intelligent
July 8, 2022
11A Guide to JSON-Ld for Beginners
A Guide to JSON-Ld for Beginners
May 11, 2022
11A 5-Step Guide to Diagnosing Technical SEO Problems
A 5-Step Guide to Diagnosing Technical SEO Problems 
May 11, 2022
11What is Technical SEO? Your Ultimate Guide to Getting Started?
What is Technical SEO? Your Ultimate Guide to Getting Started?
May 11, 2022
11Unlocking Hidden Gems within Schema.org
Unlocking Hidden Gems within Schema.org
May 11, 2022
11What are SEO Friendly Urls? - SEO Basics
What are SEO Friendly Urls? – SEO Basics
May 11, 2022
11What is Site Architecture? How Does It Affect SEO?
What is Site Architecture? How Does It Affect SEO?
May 11, 2022
11How Embedded YouTube Videos can Improve Organic Traffic?
How Embedded YouTube Videos can Improve Organic Traffic?
May 10, 2022
11What is Off Page SEO in Digital Marketing?
What is Off Page SEO in Digital Marketing?
February 18, 2022
11Schema Markup Testing Tool
Schema Markup Testing Tool
February 17, 2022
11The 10 Best Tools For Validating and Testing Structured Data in SEO
The 10 Best Tools For Validating and Testing Structured Data in SEO
February 16, 2022
11Does Structured Data Help SEO?
Does Structured Data Help SEO?
February 15, 2022
11What is Schema Mark-up & Why It's Important for SEO
What is Schema Mark-up & Why It’s Important for SEO in 2022
February 14, 2022
11What is the Best Automated SEO Report Tool?
What is the Best Automated SEO Report Tool?
February 13, 2022
11Structured Data : How Do You Create It?
Structured Data : How Do You Create It?
February 12, 2022
11What are the Benefits of On-Page SEO?
What are the Benefits of On-Page SEO?
February 11, 2022
11iMetaDex™– Increasing your PPC Results
iMetaDex™– Increasing your PPC Results
November 30, 2021
11The Benefits of iMetaDex™ – Grow Your Business with 3 Steps
The Benefits of iMetaDex™ – Grow Your Business with 3 Steps
November 30, 2021
11MetaSense Marketing Patents Revolutionary Digital Marketing Tool iMetaDex™
MetaSense Marketing Patents Revolutionary Digital Marketing Tool iMetaDex™
November 30, 2021
11Grow Your Business Online – iMetaDex™ is the Key
Grow Your Business Online – iMetaDex™ is the Key
November 30, 2021
11Maximizing the Power of SEO – Introducing imetaDex Coding™
Maximizing the Power of SEO – Introducing imetaDex Coding™
November 30, 2021
11The Digital Marketing Industry Jumps into the Future – MetaSense Marketing Patents Revolutionary Digital Marketing Tool : iMetaDex™
The Digital Marketing Industry Jumps into the Future – iMetaDex™
November 30, 2021
11What is iMetaDex™?
What is iMetaDex™?
November 29, 2021
11Do You Want to Decrease your PPC Costs by up to 500%? MetaSense Marketing’s iMetaDex™ is the Key
Do You Want to Decrease your PPC Costs by up to 500%? iMetaDex™ is the Key
November 28, 2021