Marketing automation and CRM: What are they? Understanding the function and purpose of marketing automation integration and CRM will help us achieve impressive marketing results. What is CRM? It is also known as customer relationship management or CRM System. You can manage your company’s relationships with current and potential customers with customer relationship management (CRM)...Read More
Your content strategy will be more robust if structured data is used to inform it. When search engines crawl your website, structured data makes it easier for them to understand and contextualize the content. Your blog posts and web pages can be more effective when you know which schema.org types and properties are available. The...Read More
Consumers are increasingly conducting digital research before visiting stores today, leading to an increase in foot traffic. Multi-location companies focusing on onsite sales have thus become increasingly dependent on local online marketing platforms. Small business owners are rethinking their local marketing strategies and how they promote their brands in each location. Using this blog, we...Read More
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Performance Analytics for Schema With Schema Performance Analytics (SPA), you can track the performance of your online business using structured data. These insights can help you inform your content strategy and overall business strategy using the benefits of Google Search Console and more source data and customization. Your digital team can use structured data to...Read More
You’ve started a website for your local business, but you’re struggling to make it more visible online due to a lot of competition. You may be unable to reach potential customers because of that lack of visibility. The local business schema might be the tool you need to improve your visibility on search engines. Your...Read More
Structured data is a topic that gets a lot of attention, as well as how it can affect search engine optimization. Structured data markup is often discussed without describing how to approach it practically. An in-depth look at how to identify opportunities, implement them on your website, and (hopefully) get indexed by Google. The idea...Read More
There is no longer a monopoly in digital marketing for big companies. Nowadays, even small businesses can outpace their competitors by using the Internet. All types of companies can benefit from local search engine optimization. To increase your online visibility and get found by more customers, it makes sense to improve your online rankings with...Read More
