What are SEO Friendly Urls? – SEO Basics

11What are SEO Friendly Urls? - SEO Basics

Scratching the Surface

Search results on the SERP of a user depend on multiple features. One of such features is SEO friendly URL. You can quickly learn what SEO is and optimism it easily on your website to improve its performance. The more blog posts you put on your website with the proper implementation of keywords and URLs can increase your SEO ranking. You should know the proper technique and tools to use the URL effectively.

According to statistical data, 68% of great online experiences begin with a search engine. The top pages ranking on google have approximately 32% of the click rate. Moreover, 75% of the people never scroll and pass the first page of the search engine. Another interesting fact is that almost 66% of people perform any online research before purchasing anything online.

These statistics give you an idea about the importance of SEO in improving the ranking and performance of your website. Let’s keep your interest consistent and know about the URL.

What is a URL?
What is a URL?

The complete URL form is Uniform Resource Locator, and it acts as the location holder of the web documents. The working of URL is effortless, you need to enter the URL in the address bar of your browser, and it can take you to the webpage that you want to reach. It would help if you used target keywords to improve the SEO ranking of your website. If you want to analyse the URL closely, you need to break it into multiple parts to use it more effectively.

The protocol is the system used to transfer the text and information around the web, and the most common forms are HTTP and HTTPS. The URL includes the domain name, which is the name of your website. It also uses the top-level domain, which means the parts like .com, .gov, .ru, etc. The text path follows TLD, indicating a specific location on your website where the page is located.

It is an overview of a URL to give you a basic idea of SEO-friendly URLs. Some of the URL parameters are as follows.

URL Parameters

URL parameters are the additional elements of a URL that are used to help filter out and sort content on a website. You can identify them with a question mark, equal sign, and number. It is a basic structure of a URL parameter that helps the users get an idea about the URL. Most search engines rank websites based on the level of content they have.

Some of the URL Parameters the URL Include are.
  • Sorting the pages of the gallery.
  • Sorting the pages of items in an eCommerce shop.
  • ITMs for tracking campaigns.
  • Search results on a website’s internal search engine.

These are some of the parameters of the URL that it considers improving the reliability of your website. These parameters are helping the website to be at the top and improve the quality of your website. However, some of the basics of managing a URL are listed below, helping it be at the top.

Basics of Managing URL

In the case of multiple URLs with different parameters, it can lead to duplicate content, for which Google has a different explanation. Having different URLs with the same basic structure and content can confuse google and the users to find their required webpage. The iMetaDex is helping websites to be in the top search engine results.

Some examples of three URLs on the same site are given below.

URL Description
https://example.com/products/women?category=dresses&color=green  This URL is using parameters and colour to which are the same as of the non-parameterized page.
https://example.com/products/women/dresses/green.html Non-parameterized and static pages.
https://example.com/products/women/dresses/green.html?limit=20&sessionid=123 It is a URL that includes parameters to limit the number of results, and a session ID for the user in order to show the same content.


If your website is facing the same issue, you can inform Google about it exactly, and google will find the central problem and solve the issue within hours. User experience is the main thing that the websites are looking for to grow their businesses and website to the next level.


The location of the URL in search engine results is below the main title and above the description of the title. It is why you should make your URLs clear and easily readable to enhance the number of clicks. Keywords are the separate words that you can include in the content of your website to boost its SEO ranking.

If the text of your URL string is more extended and unattractive, it can distract the potential users from their main goals and impact the number of clicks on your website. To be on the top results in the Google search pages organically, you need to work on the basics of your website.

How to Make URL Structure Work for SEO

There are unlimited ways to improve the working of URLs for SEO. Moreover, the best way to plan out effective URLs is to keep in mind the main goal you want to achieve with your website. The structure of your website folders and categories will influence the future of your URLs.

These are the Steps That You can Follow to Improve the Structure of Your URLs. 

  • Plan your categories based on search: The first and most essential thing you should keep in mind is that your URLs should include the target keyword to improve their structure. You should ask yourself the main questions about the categories on your website.
  • Keep it simple: You should keep things simple and easy to attract more users to the website. You should improve the URL structure and make it easily readable.

According to SEO needs, these are the primary two steps you can follow in shaping your URL. SEO can help your website reach its target goals easily and improve the number of clicks that your website can have.

Final Thoughts

Your URL should be SEO-friendly so that more users can click on the URL, and your site can get organic traffic. Creating SEO-friendly URLs is not a tedious task; you need to keep certain things in mind. Following the basics of SEO could help you to generate good-quality URLs. The iMetaDex is a firm that is helping companies to reach their financial goals and improve the working of their website.

To learn more about iMetaDex™, click here.

MetaSense Marketing Management Inc.
866-875-META (6382)

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